SwipeGuide has been absorbed into an American enterprise platform. What now?

SwipeGuide was a Dutch-founded platform for digital work instructions on the shop floor. Simple, mobile-first, quick to use. In September 2024 it was acquired by the American company L2L and absorbed into their Connected Workforce Platform.

TL;DR

SwipeGuide no longer exists as a standalone product. In September 2024 it was acquired by the American company L2L and absorbed into their platform at $150 per user per month.
Instant Instructions is a European alternative: founded in the Netherlands, a joint venture with TNO, data processed and stored in the Netherlands.
Your existing manuals are the starting point — not a blank screen. Operators add to them with what happens on the shop floor every day.
No American enterprise trajectory. First instruction within a single working session, on your own process.

SwipeGuide was a Dutch-founded platform for digital work instructions on the shop floor. Simple, mobile-first, quick to use. In September 2024 it was acquired by L2L, an American company, and absorbed into their Connected Workforce Platform at $150 per user per month.

Anyone who chose SwipeGuide for its simplicity and European home base now has a different product than the one they signed up for.

Instant Instructions is a Dutch alternative — a joint venture with TNO, built for manufacturing. Your existing manual or work card is the starting point. Operators capture on video how the work actually goes. You can see who did what, in which version. And when an audit comes, everything is on paper.

SwipeGuide / L2L vs Instant Instructions — facts side-by-side

	Instant Instructions	SwipeGuide / L2L
Current status	Independent, active	Acquired by L2L (US), Sept. 2024
Headquarters	Netherlands (Brainport Eindhoven)	Originally Amsterdam — now Salt Lake City, US
Scientific basis	Joint venture with TNO	None
Starting point	Your existing manual or work card	Draft a new document
Creating instructions from video	Yes — AI structures it automatically	Yes — enter steps manually
Recording what was done on the floor	Yes — per session, per employee, per version	Limited
Languages	25+	Was 50+, now depends on L2L
Data location	Netherlands, GDPR-compliant	US (L2L), unclear for European customers
Pricing	On request	$150/user/month (L2L platform)
Machinery Regulation 2023/1230	Yes, fully covered	Not specific

Where Instant Instructions may be a good fit

You once looked for the simplicity of SwipeGuide, but you don't want to move into an American enterprise contract. You want a platform that works fast, without a heavy IT trajectory — and that stays in the Netherlands.

Your manuals already exist. You want to add to them with what happens on the shop floor every day, not retype everything. Operators capture on video how the work actually goes, and the AI turns that into a clear instruction.

And you want to know who did what on the shop floor — per session, per employee, per version — not only who has seen the instruction. Your data is processed and stored in the Netherlands, GDPR-compliant. The first instruction is live on your own process within a single working session.

Where L2L / SwipeGuide may be a good fit

You already have an L2L contract and want to keep everything in one platform.
You work for a large multinational that has a global contract with L2L.
You have an extensive budget and want the broadest suite of modules.

Frequently asked questions

Is Instant Instructions as simple as SwipeGuide used to be?

That is the intention. Operators work with a phone or tablet — no training needed to get started. The interface is step-by-step, without long menus. What is new is that your existing work card or manual is the starting point, so you don't have to begin from scratch.

Can I move my SwipeGuide content over?

Yes. Instant Instructions accepts existing videos, PDFs and manuals as input. What you already have becomes the foundation — not thrown away.

What does it cost?

That depends on the number of processes, users and integrations. We always start with a conversation about your situation — before it is about money. Get in touch for a no-obligation conversation.

My data has to stay in Europe. Is that possible?

Yes. Data is processed and stored in the Netherlands, GDPR-compliant. TNO is co-owner of Instant Productivity B.V.

Three ways to start

Three ways to continue — pick the one that matches where you are now.

First read

TNO whitepaper

8 pages, co-published with TNO. What works, what doesn't, and the pitfalls you can avoid.

Download whitepaper →

First see

Live demo

30 minutes on your own process. We show how your first instruction looks live — no commitment.

Schedule a demo →

Experience now

Hands-on session

A working session on your own process. Together we put your first instruction live — on your own work card or manual.

Schedule a session →